Roy Peires: The IDILIQ Foundation’s Partnership With Give Us Time

The welfare needs of armed forces families are distinct from those of the general population – not in kind, but in origin and in intensity. Operational deployments, repeated relocations, extended separations, and the particular psychological weight of service life create pressures that accumulate over time. Rest is not incidental to managing those pressures. For many military families, the absence of it is a structural problem without a structural solution.

Give Us Time is a UK charity established to address that gap. Through a network of hospitality partners, it provides free short breaks to serving and veteran armed forces personnel and their families – breaks that the families themselves cannot access through the standard tourism market and that statutory support structures do not provide. The IDILIQ Foundation, through Kind Holidays, operates as one of those hospitality partners. Referred families travel to the Costa del Sol and stay at IDILIQ Hotels and Resorts properties at no cost.

For Roy Peires, whose foundation has delivered complimentary holidays to more than 2,300 individuals across a range of referred populations, the partnership with Give Us Time reflects the same logic that underpins every Kind Holidays relationship: identify a charity with the infrastructure to reach people in genuine need, and provide the accommodation that converts a referral into an actual break.

Who Give Us Time Supports

Give Us Time works with serving personnel from across the British armed forces, as well as veterans and their families. Its focus is on families for whom the cumulative demands of service life – and in many cases, the transition out of it – have left little capacity for recovery. These are not families with straightforward access to leisure. Deployments disrupt planning; financial pressures are common; the logistics of coordinating a break around operational schedules is genuinely difficult.

The charity’s referral model recognizes these realities. Families are not directed to a booking platform and left to manage the rest. Give Us Time identifies appropriate families, matches them with partner properties, and coordinates the break in a way that reduces the logistical load on the family itself. The outcome is a holiday that actually happens, rather than one that was technically available but practically out of reach.

The population Give Us Time serves includes families managing post-deployment transition, the strain of long-distance separation during active service, and the more complex welfare needs that follow injury, trauma, or the death of a serving family member. For these families, a period of structured rest in a hospitality environment has a specific function: it interrupts a pattern of sustained stress with something qualitatively different.

What the Costa del Sol Offers as a Destination

The location of IDILIQ’s resort properties on the Costa del Sol is relevant to the Kind Holidays program’s value for referred military families. The Costa del Sol’s climate, infrastructure, and resort environment offer a clear break from the domestic settings in which most armed forces welfare takes place. A family arriving at an IDILIQ property is not in a clinical or institutional environment. They are in a resort, receiving the same standard of hospitality available to any paying guest.

This is a deliberate design feature of Kind Holidays. Roy Peires built the program around the principle that referred guests should experience nothing that distinguishes their stay from any other. There are no visible markers of welfare status. No separate arrangements. No institutional overlay. The holiday works precisely because it does not feel like a welfare service – it feels like a holiday.

For military families, whose engagement with welfare provision is often characterized by an awareness of being processed through a system, that distinction carries particular weight.

A Partnership Built on Referral Trust

The IDILIQ Foundation’s relationship with Give Us Time depends on the charity’s willingness to refer its families to an international hospitality partner – a referral that carries responsibility for the experience those families will have. That trust is not extended automatically. It is built through consistent delivery: families who travel to IDILIQ properties return having had the experience the program promised.

Roy Peires has structured the IDILIQ Foundation’s charitable partnerships around this standard. Charitable referral partners are not asked to send their beneficiaries somewhere unknown. They are partners in a program whose operational record – more than 2,300 individuals hosted since the program’s establishment – provides the evidence base for the referral relationship.

For Give Us Time and the armed forces families it supports, that record matters. A charity that refers vulnerable families to a hospitality partner is accountable for the quality of what it sends them to. The IDILIQ Foundation’s consistency makes that accountability manageable.

About Roy Peires

Roy Peires is the founder of what became the IDILIQ Group and the architect of Kind Holidays, a complimentary holiday program delivered through the IDILIQ Foundation. The program has hosted more than 2,300 individuals through referral partnerships with organizations including Give Us Time, the Carers Trust, and other vetted charitable partners. Kind Holidays operates at IDILIQ Hotels and Resorts properties on the Costa del Sol.